Due to China's one-child policy, there is a growing problem whereby there are many single men in the country, and women who choose to remain single late into their 20s as they pursue careers are called "leftover women" and are put under enormous pressure by their families and society to get married.
Particularly around the Chinese New Year period, when people reunite with their families, the pressure to be in a relationship with someone increases, especially as the period also falls near to the Western occasion of Valentine's Day.
New government regulations will prevent users from registering fake accounts and swindling other users out of money Internet regulators in China have closed down 65 online dating sites for spreading "obscene and lascivious" content and permitting users to create false accounts.
The Cyberspace Administration of China (CAC) is cracking down on online prostitution and fraud, and told China's state media agency Xinhua that "the circumstances surrounding the websites were serious and the effects terrible".
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The government body said that it had investigated cases whereby the dating websites had been found to be a front for or promote illegal activities, and there were also serious personal data breaches of users.
According to chinanews.com, there have been many cases of people being swindled out of money.
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This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.
Not many other sites can offer you the chance to connect with over 1 million singles from China and across the world, searching for serious relationships and long-term partners.